Aeromexico Disrupted Flights Center

Designed solutions for complex disrupted flight scenarios within the app.

iOS app

Travel

Integration and tracking

Ensure a professional and consistent image, building trust and recognition among your customers.

Clarity

Effectively communicate your company's values and mission, attracting the right audience.

Advantage

Make your business stand out, increasing visibility and driving customer engagement and sales.

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Overview

Cohesive identities and stunning online presence for your brand

My Brand and Website Design service package is dedicated to creating a cohesive brand identity and a stunning online presence that resonate with your audience and set you apart from the competition. I understand that your brand and website are crucial touchpoints for your business—they represent your values, vision, and unique selling points.

1. Brand strategy and visual identity

Brand Strategy Development: In-depth market research to identify opportunities and challenges, crafting a unique positioning statement, and developing consistent brand messaging.
Visual Identity Design: Creating a memorable logo, selecting a cohesive color palette, choosing typefaces, and designing custom icons and graphics.

2. Website design and development

Website Strategy Development: Comprehensive market research, UX design for intuitive navigation, and content strategy aligned with your brand’s story.
Visual Design: Custom web design that reflects your brand’s essence, responsive design for all devices, and graphic design to enhance visual appeal.
Development and Implementation: Building your website with the latest technologies, integrating a user-friendly CMS, and optimizing for SEO.

3. Integration and tracking

Consistent Brand Experience: Ensuring alignment between your brand’s visual identity and website design for a cohesive user experience.
Cross-Platform Adaptability: Designing for consistent branding across various digital platforms, including social media and email marketing.
Performance Tracking: Implementing analytics to monitor website performance and user engagement, allowing for continuous optimization.

Why choose me?

With years of experience and a passion for design, I bring a unique blend of creativity and technical expertise to every project. I understand that every business is unique, and I tailor my services to meet your specific needs and goals. My collaborative process ensures that your vision and feedback are integrated into the final design. I take pride in my meticulous approach, ensuring every element of your brand and website is thoughtfully crafted and aligned with your identity.

Let’s bring your brand and website to life!

Ready to create a cohesive brand identity and a stunning website that truly represents your business? Contact me today to schedule a consultation and start your brand and website design journey.

The problems

The online experience fell short of in-store expectations

Customization Challenges: Users struggle to quickly and easily get exactly what they want.
Inefficient Checkout Process: A complicated and time-consuming checkout discourages users and increases cart abandonment.
Lack of Transparency: Limited tracking information frustrates customers, negatively impacting retention and loyalty.

Design process

Quick turnaround with collaborative sprint management

improvement 1

Bring the same level of in-store flexibility to digital experience

Users expect the same level of customization and speed in their digital experience. I explored various options to help users get exactly what they want quickly. In the testing section, I will discuss the option I moved forward with.

improvement 2

Reducing distractions and friction in the cart and checkout through three key design decisions

Removing upsell modal: Recognizing the importance of upselling to the business, I redesigned the upsell feature by moving it from a popup modal to the bottom of the page. This change keeps it visible but non-intrusive.

Removing promotional offers: I shifted promotional offers from cart to an earlier stage in the customer journey, allowing users to plan ahead effectively.

Reusing familiar components: I reduced cognitive load by reusing familiar elements and using dividers and spacing to simplify information processing.

Improvement 3

Launching food delivery tracking feature

I created a tracking process for pickup and delivery tailored to guests and signed-in users, covering scenarios like in-store, drive-thru, and curbside pickup. I also taken account into accommodating the unique parking situations of different local restaurants.

Tesing Highlights

It’s a hit -- The taco flow is well liked across the interviewers

Options to duplicate a taco selection or continue with all three to streamline the ordering process was well liked across the interviewers.

Tesing Highlights

It’s a hit -- The taco flow is well liked across the interviewers

Options to duplicate a taco selection or continue with all three to streamline the ordering process was well liked across the interviewers.

Users don’t mind a longer scroll - ‘If I pay for this, I want to know all my options.’

I tested three food customization options and found that users are comfortable with scrolling. A longer scroll reassures them they've reviewed everything, supporting their decision-making.

visual design

A vibrant look and feel that reflects Moe’s energetic in-store atmosphere

The new visual design captures the in-store energy digitally through bold colors, retro images, and striking fonts, creating a lively and engaging online experience.

impact

Moe’s redesign leads to higher sales and more opportunity

The new app boosted sales, user satisfaction, and retention, driving long-term loyalty. The digital transformation was featured in QSR’s article, 'Three Fast-Growing Restaurant Brands Share Similar Recipes for Success.

Additionally, AKQA and Focus Brands are in discussions to further collaborate on revamping the digital ordering experience across their other brands.

reflection

Test, don’t guess

I truly enjoy hearing directly from the user. User testing during every sprint allowed us to validate designs and make data-driven improvements. While testing isn't always an option, exploring other feedback channels like internal testing and team feedback can also help us refine the experience interviews.

Digital experience mirrors real-life behavior

I noticed that digital shopping mimics real-world behavior. For instance, in a grocery store, I’m drawn to sale signs, and the same logic applies to digital food ordering. By featuring deals on the homepage, we made promotions more visible and encouraged user engagement. This experience taught me to translate real-life behaviors into intuitive digital interactions.