3 UX Designers, 2 Product Managers, 2 Visual Designers, 1 Content Strategist
Jan - Aug 2023
iOS App, Product Strategy, User Testing
3 UX Designers, 2 Product Managers, 2 Visual Designers, 2 Content Strategist
3 UX Designers, 2 Product Managers, 2 Visual Designers, 2 Content Strategist
Dec 2023- June 2023
Dec 2023- June 2023
Product Strategy, e-commerce, Desktop and mobile end
Product Strategy, e-commerce, Desktop and mobile end
Our team entirely transformed the e-commerce experience of PMI.org., while I took ownership in the following areas:
Our team entirely transformed the e-commerce experience of PMI.org., while I took ownership in the following areas:
Conducted stakeholder interviews and competitive analysis to identify key issues.
Led UX design for redesigning over 300 product detail pages across 7 product types.
Led UX design for the product card, establishing interaction rules and usage patterns to ensure consistency across the platform.
Conducted stakeholder interviews and competitive analysis to identify key issues.
Led UX design for redesigning over 300 product detail pages across 7 product types.
Led UX design for the product card, establishing interaction rules and usage patterns to ensure consistency across the platform.
The redesign of product detail pages and product cards addressed usersā need for clearer information and easier comparisons, boosting purchase confidence and conversion rates. It also simplified maintenance and expansion for the clientās product owners.
Link to PMI.org
The redesign of product detail pages and product cards addressed usersā need for clearer information and easier comparisons, boosting purchase confidence and conversion rates. It also simplified maintenance and expansion for the clientās product owners.
Link to PMI.org
12 stakeholder interviews and a UX audit, key issues were identified as following:
The vast range of products and inconsistent detail levels, formatting, and visual engagement overwhelm users, making it difficult to choose.
Multiple product owners from the PMI side create challenges in maintaining consistent and aligned content and format.
12 stakeholder interviews and a UX audit, key issues were identified as following:
The vast range of products and inconsistent detail levels, formatting, and visual engagement overwhelm users, making it difficult to choose.
Multiple product owners from the PMI side create challenges in maintaining consistent and aligned content and format.
Through collaboration with our content strategist, we proposed a template approachādesigning templates for each product type to ensure a unified structure and consistent user experience.
Through collaboration with our content strategist, we proposed a template approachādesigning templates for each product type to ensure a unified structure and consistent user experience.
I designed all the modules within the template, including the hero, sub-navigation, product overview, product details, community review, and cross-sell.
I designed all the modules within the template, including the hero, sub-navigation, product overview, product details, community review, and cross-sell.
I also designed out the unique components and variations, while ensuring they can be reused and adapted in the future.
I also designed out the unique components and variations, while ensuring they can be reused and adapted in the future.
PMIās complex offerings and higher price points require context and value explanation. Therefore, I proposed two call-to-actions variations:
The old product cards often 1). didnāt look purchasable, 2). appeared in a variety of inconsistent formats. This inconsistency confused users, making it harder to identify purchasing options and leading to missed sales opportunities.
The old product cards often 1). didnāt look purchasable, 2). appeared in a variety of inconsistent formats. This inconsistency confused users, making it harder to identify purchasing options and leading to missed sales opportunities.
PMIās complex offerings and higher price points require context and value explanation. Therefore, I proposed two call-to-actions variations:
PMIās complex offerings and higher price points require context and value explanation. Therefore, I proposed two CTAs variations:
ā¢ āLearn More' for early-funnel pages (homepage, landing page) to provide product details.
ā¢ āAdd to Cart' for later-funnel pages (store, cart) when users are ready to purchase.
PMIās complex offerings and higher price points require context and value explanation. Therefore, I proposed two CTAs variations:
ā¢ āLearn More' for early-funnel pages (homepage, landing page) to provide product details.
ā¢ āAdd to Cart' for later-funnel pages (store, cart) when users are ready to purchase.
ā¢ āLearn More' for early-funnel pages (homepage, landing page) to provide product details.
ā¢ āAdd to Cart' for later-funnel pages (store, cart) when users are ready to purchase.
With 90% of PMI.org users on desktop, I prioritized the desktop experience first and then adapted the design for mobile.
With 90% of PMI.org users on desktop, I prioritized the desktop experience first and then adapted the design for mobile.
We created detailed guidelines and thorough annotations for each module to help PMI product owners easily implement the template for future uses.
We created detailed guidelines and thorough annotations for each module to help PMI product owners easily implement the template for future uses.
The new experience launched in September 2024 and was announced at the PMI Global Summit 2024. The new product detail page helps users quickly absorb information and make decisions effortlessly, driving long-term growth.
Link to PMI.org
The new experience launched in September 2024 and was announced at the PMI Global Summit 2024. The new product detail page helps users quickly absorb information and make decisions effortlessly, driving long-term growth.
Link to PMI.org
I approached a project with a systematic mindset, developing a scalable template rather than a one-off solution. It taught me to think beyond individual screens and consider how each component fit within a larger ecosystem.
I approached a project with a systematic mindset, developing a scalable template rather than a one-off solution. It taught me to think beyond individual screens and consider how each component fit within a larger ecosystem.